UBER | #GRATEFULUK

Free Rides and Meals for NHS staff this Christmas from a #GratefulUK

To help keep the NHS and HSC on the move during Christmas, Uber committed up to 200,000 free rides and 80,000 free meals.

Launching the campaign with Metro newspaper, readers had the opportunity to share their messages of thanks to NHS key workers, via an interactive cover wrap.

With space to draw, doodle and rhyme their thank-yous, the cover wrap encouraged readers to post their final artwork to social media, using #GratefulUK.

Deliverables included 6 sheets, 48 sheets, press ad, banners and Metro takeover.

Disciplines: Design | Art Direction | Illustration