ITV | OLIVIA ATTWOOD’s bad boyfriends

Olivia’s back - and so are the bad boyfriends.

After a hit first series with over 12 million streams on ITVX, Bad Boyfriends is returning for a second explosive season.

To mark the return, we built a bold campaign with sharp headlines and a high-energy visual identity, including tongue-in-cheek safety signs held by Olivia that played on the show’s fight-or-flight tension.

Deliverables included 6 sheets, 96 sheets, beer mats and social media.

Disciplines: Design | Art Direction | Typography