FRUIT SHOOT | IT'S MY THING

Championing self-expression and individuality with Fruit Shoot

Fruit Shoot launched their first integrated campaign ‘It’s My Thing’ across the UK.

The campaign celebrated real kids doing what they love.

The brief was to take an existing key visual and roll out across all flavours and languages.

Deliverables included 6 sheets, 48 sheets, game mat, Facebook and Twitter rollout.

Disciplines: Design | Retouch | Illustration